Advice and inspiration
How to design a printed envelope
How to design an envelope with a print to present your company well?
The envelope is often the first item a customer sees in a shipment. Before opening documents, advertising materials or the ordered product, he pays attention to the packaging itself. Therefore, well designed envelope with print can be not only a practical protection for the contents but also an element of a brand's visual identity.
A logo, company colors, website address, or a short message can make an ordinary shipment recognizable. However, an effective design is not about using all the available space. Proportions, readability, and matching the print to the type of envelope are very important.
In this guide, we show how to design a printed envelopewhere to place the logo, how to choose colors, and how to use company envelopes in online sales.
If you are looking for a solution for your company, see: AWIH printed envelopes.
Envelopes can serve simultaneously as shipping packaging and a medium for a brand's visual identity.
Table of Contents
- Why does the appearance of the envelope matter?
- What can be printed on an envelope?
- Where to put the logo?
- How to choose print colors?
- Simple or complex design?
- How to match the design to the type of envelope?
- Custom-printed bubble mailers
- Expandable envelopes with print
- E-commerce printed envelopes
- How to prepare a project step by step?
- What to print? Application table
- Most common errors
- FAQ
Why does the appearance of a company envelope matter?
A company's visual identification does not end with a website, business card or catalog. If a company regularly sends documents, samples, advertising materials or products, packaging can also become an element of communication with the customer.
The standard envelope is anonymous. Company envelope with logo immediately informs the recipient who the shipment comes from. A consistent packaging appearance also helps maintain consistency with the company's other marketing materials.
This is particularly important in e-commerce. For many customers, a package or envelope is the first physical contact with the brand after placing an order.
What can be printed on an envelope?
The most obvious element is the logo, but the surface of the envelope can be used in many ways.
The company envelope can include, among other things:
- company logo,
- company name,
- website address,
- email address,
- phone number,
- advertising slogan,
- company graphics,
- visual identification element,
- QR code,
- short information for the customer,
- thank you for your order,
- seasonal or promotional graphics.
However, you do not need to include all the information at once. The design should have one dominant element and a maximum of several complementary elements.
Where is the best place to place the logo on the envelope?
The logo should be visible but must not interfere with the recipient's address, courier label or other information needed for proper shipping.
For classic company correspondence, a logo placed in one of the corners or in a separate part of the envelope works well. In the case of e-commerce shipments, more space can be used because the envelope also serves as product packaging.
Should the logo be large?
Not necessarily. Proportions are much more important. A small or medium-sized logo surrounded by white space can look much more professional than a very large sign that takes up most of the space.
How to choose print colors?
The safest solution is to use the colors resulting from the company's visual identification. Thanks to this, the envelope will be consistent with the website, company bags, business cards and other materials.
Single color print
A single color print works well for simple designs. A logo, website address and one graphic element can create elegant and clear packaging.
Multicolor print
A larger number of colors allows you to more accurately reproduce the company's visual identification, more complex graphics or promotional materials.
AWIH informs that white bubble envelopes can be personalized with a print in one or more colors, as well as with a photo print. :contentReference[oaicite:1]{index=1}
White or brown envelope?
The white surface gives a lot of freedom when designing colorful graphics. Brown envelopes have a more natural character and look good with a simple, contrasting print.
Simple or elaborate envelope design?
In many cases, a simple design will be better. A large number of messages does not mean greater effectiveness.
A minimalist envelope can only contain:
- logo,
- website address,
- characteristic graphic motif.
A more extensive design is worth using when the envelope is part of a marketing campaign or customer shopping experience.
You can then use an advertising slogan, a QR code, product graphics or a message related to the order.
How to match the design to the type of envelope?
The print design should only be created after selecting a specific type and size of envelope.
The print will look different on a small bubble mailer intended for jewelry, differently on a large envelope for books, and yet differently on an expanding envelope for documents or thicker products.
AWIH store offers many formats of bubble envelopes and expanding envelopes. :contentReference[oaicite:2]{index=2}
Custom-printed bubble mailers
Padded envelopes they are a good solution when shipping products that require additional protection.
The bubble film layer protects the contents, and the paper outer surface can be used for brand presentation.
AWIH offers many formats of bubble envelopes. The current offer includes sizes A11, C13, D14, F16, H18, I19, and K20. :contentReference[oaicite:3]{index=3}
Bubble mailers work well for shipping small products, books, accessories, and e-commerce shipments.
If you don’t know which size to choose, also read the guide: how to choose a bubble mailer.
Expandable envelopes with print
Gusset envelopes they have wider sides and bottom, so they can hold a larger number of documents or thicker items.
AWIH describes RBD envelopes as a construction with expandable sides and bottom. In the case of the white RBD C4 envelope, the manufacturer provides the dimensions 229 × 324 × 40 mm and the possibility to print according to the customer's design. :contentReference[oaicite:4]{index=4}
Envelopes expanded thanks to wide sides and bottom can hold thicker contents than a standard envelope.
This solution may be suitable, among others, for companies sending catalogs, documents, books, textiles, or small products.
E-commerce printed envelopes
In an online store, packaging does not have to be solely to protect the shipment. It can also support store recognition and communication with customers.
A simple message can be placed on the envelope, for example:
- "Thank you for your order",
- "Nice to see you again,"
- "See our other products",
- "Share your opinion",
- "Scan QR code",
- "Open it and see what we've prepared."
Such printing allows you to use the space for which the company pays anyway as shipping packaging.
How to prepare a printed envelope design step by step?
1. Select the appropriate envelope
First determine what will be sent in it. Only then choose the format and type of envelope.
2. Specify the purpose of the print
Decide whether the print is primarily intended to identify the sender, advertise the company or build customer experience after purchase.
3. Select the main item
Most often it will be a logo or characteristic company graphics.
4. Add supporting elements
It may be a website address, an advertising slogan or a QR code.
5. Leave some space
Don't use all the space just because it's available. Free space improves readability.
6. Check the contrast
The color of the print must be clearly visible on the selected envelope.
7. Check the design at 1:1 scale
Graphics may appear larger on your monitor than they actually are. A test print allows you to assess the proportions.
8. Verify all data
Before printing, check especially the website address, telephone number, e-mail address and company name.
What should be printed on the envelope?
| Application | What to print? | Style | Target |
|---|---|---|---|
| Company correspondence | Logo, name and address of the website | Minimalist | Sender Recognition |
| Commercial documents | Logo and contact details | Professional | Consistent image |
| Online store | Logo and short message | Friendly | Building relationships |
| Promotional campaign | Logo, graphics and QR code | Expressive | Offer promotion |
| Premium brand | Subtle logo | Elegant | Highlight quality |
| Seasonal action | Logo and theme | Thematic | Highlighting a shipment |
The most common mistakes in designing printed envelopes
1. Logo too large
A large sign does not always produce a better effect. The logo should be noticeable, but at the same time leave room for other elements.
2. Too much information
A phone, e-mail, address, five social media profiles and several advertising slogans can make a project chaotic.
3. Text too small
The project viewed on the monitor can be enlarged. No ready-made envelope. Therefore, the inscriptions must be legible in actual size.
4. No space for shipping label
The design should not conflict with the recipient's details or the carrier's label.
5. Envelope color mismatch
The same design can look completely different on a white and brown base.
6. Same design for all formats
Small and large envelopes have different proportions. It is worth preparing appropriately adapted versions of the project.
See the types of envelopes available at AWIH
Before preparing the print, it is worth choosing the type of envelope for the product being sent.
FAQ – printed company envelopes
What can be printed on an envelope?
The envelope can include, among others, a logo, company name, website address, contact details, graphics, advertising slogan or QR code.
Can bubble envelopes be printed?
Yes. AWIH offers the option of personalizing white bubble envelopes with a print in one or more colors, including a photo print.
Can expanded envelopes be printed?
Yes. For expanded envelopes, AWIH also offers the possibility of personalization and printing according to the customer's design.
Is it worth putting a large logo on the envelope?
Not always. In many cases, a smaller logo with enough free space gives a better effect.
What colors to use?
It is best to use colors consistent with the company's visual identification, while remembering about the appropriate contrast to the color of the envelope.
Do printed envelopes work in e-commerce?
Yes. The packaging can be an additional point of contact between the customer and the brand and contain a logo, a thank you note, a slogan or a QR code.
How to order envelopes with your own print?
First, select the type and format of the envelope, determine the quantity and prepare a design or logo. Details can be checked on the website printed envelopes.
Envelopes with your own print – from design to ready shipment
A well-designed envelope can simultaneously protect the product and build brand recognition. The best design does not have to be complicated – often a logo, a properly selected color and one clear message are enough.
First, choose the appropriate type of envelope, then match the design to its format and use. If you're shipping products that require protection, consider bubble envelopes. Expandable envelopes may be helpful for larger contents.
If you want to use the packaging also as an element of advertising for your company, check the AWIH offer.
Check preprinted envelopes